27th Nov 2019, Radisson Blu, Riyadh

About the Event


Zak World of Façades is an International conference series on façade design & engineering having attracted over 23,000+ delegates across its 74 completed editions. The conference is currently being organised in 25 countries in the Middle East (UAE, Qatar, Kuwait & Saudi Arabia), South Asia (India & Sri Lanka), South East Asia (Singapore, Thailand, Malaysia, Philippines, Vietnam & Indonesia), East Asia (South Korea & Greater China), Africa (Kenya, Egypt, Morocco & South Africa), Europe (United Kingdom, France, Germany & Sweden), Australasia (Australia & New Zealand) and the United States of America.

This is the 75th global edition and 13th edition in the GCC and the 3rd edition in Saudi Arabia. It will highlight the latest innovations and challenges in the construction industry pertaining to building envelopes and will also showcase latest technological solutions.

Speakers and Panelists

Conference Agenda

75th Edition - Zak World of Façades Middle East, 27th Nov 2019, Radisson Blu, Riyadh

Session - 1(09.30 - 10.35)

08.00 - 08.55

Delegate Registration

Event Convenor

Alex Dantziguian, Managing Director - MEIA, Technoform

08.55 - 09.00

Welcome Address


09.00 - 09.25

The Façade in the Context of Saudi Arabia’s Future Master Developments

  • Façade function and proportionate cost
  • The importance of design and execution quality
  • How to guide reliable from concept to as-built
Micha Pawelka, Managing Director, Priedemann Façade Experts

09.25 - 09.45

Traditional Spatial and Environmental Parameters Influencing Innovative Architectural Interventions

  • Analysis of local architectural elements
  • Case study Ad Diriyah Governorate
  • Case study Madina visitor center
Sami Al Sabbagh, Partner/KSA General Manager, Dar Al Omran

09.45 - 10.05

Tensile Fabric Façade - Architectural Functions and Benefits

  • Thermal comfort & solar protection
  • Visual comfort & glare control
  • Dynamic façades with day/night effect
Stephane Riondet, Façade Business Developer, Serge Ferrari

10.05 - 10.30

Towards an Environmental Expression in Architecture?

  • Design driven innovation
  • Case study on the King Abdullah Petroleum Studies and Research Center (KAPSARC), Riyadh and across projects in the region
Fabian Hecker, Senior Associate, Zaha Hadid Architects

10.30 - 10.50


Session - 2(11.00 - 13.00)

10.50 - 11.10

Creating Spaces, Creating Relaxation

  • Public spaces as recreation centers
  • Building new environments with ETFE
  • Case study on “The Avenues”, Kuwait’s largest shopping mall
Phil Schneider, Head of Sales Europe and Middle East, Vector Foiltec Peter Key, Sales Director - Middle East, Vector Foiltec

11.10 - 11.30

The Façade Revolution - Smart Design and the Pathway to Net Zero

  • Need for a change to the way we design buildings
  • Smart design - Parametric design
  • Data collection
Marina Kindelan, Senior Façade Consultant, AESG

11.30 - 11.50

Global Experience and Local Presence

  • Case study on the Al Fattan Crystal Towers, Dubai
  • How the design evolved from stick to unitised curtain wall system
  • Simplifying complex façade geometry
  • Digitalization: Your daily fix!
Alastair Common, Technical Director, Schüco Middle East

11.50 - 12.20

Past, Present and Future - Our Approach to Vernacular Façade Design

  • A narrative of vernacular façade design
  • How to approach regional needs and climate challenges in Kuwait?
  • Towards a collaborative vernacular façade design approach
Martin Liepmann, Associate Director, SOM

12.20 - 13.20

Networking Lunch Break

Session - 3(13.50 - 15.40)

13.20 - 13.40

5 Tips to Value Engineering Façade Packages

  • Most common reasons for budget overruns
  • Practical tips from experienced façade consultants
  • Examples of cost efficient but high performing solutions
  • Watchlist for your next project
Agnes Koltay, Director, Koltay Façades Sergi Castel, Middle East Director, Koltay Façades

13.40 - 14.00

Size Matters

  • Creating that first impression
  • Building a 7m tall revolving door
  • Case study on the Museum of the Future in Dubai, the region's largest all glass revolving doors
Paul Haslam, Partner, Bauporte Group

14.00 - 14.20

Combustible Façades - A Global Scale Problem and a Strategic Solution

  • Outline of the problem
  • Discussion of the regulatory environment
  • Discussion of the risk methodology
David Black, Director - Middle East Operations, Joule Group

14.20 - 14.40

A Global Perspective on Important and Effective Ways of Fire Compartmentation of Façades

  • A review of the fundamental requirements from first principals
  • Highlighting the critical interface between the floor slab and the façade system
  • Development of best practice to control external and internal vertical fire spread
Sreenivas Narayanan, General Manager ‑ Middle East and Asia Pacific, Siderise Insulation

14.40 - 15.00

Imagining a New Façade Reality for the Middle East

  • Case studies of High Pressure Laminates (HPL) projects in Middle East & around the world visavis alternatives
  • Functional performance of HPL, suited for the Middle East conditions
  • Compliance with Middle East regulations
Aasim Shaik, Regional Manager - Middle East, Trespa International

15.00 - 15.45

PANEL DISCUSSION: Façade Value Engineering: Managing the Process and Limiting the Risk

  • Integrating the right assessment models for getting the most value out of façades
  • Value engineering versus value extortion: Is it cost reduction for diminished value?
  • Continuing the process improvisations for best practices
  • Value engineering for bespoke façade procurement to suit local requirements


Alastair Common, Technical Director, Schüco Middle East


Dr. Ghiath Allouni, Engineering Manager, Al Bawani Vasileios Feretis, Deputy Construction Manager - Façades, Parsons Middle East Giulio Vianello, Director, JLL Mohammed Ali Alsalahi, Design Manager, Qiddiya Abed Alwahab M. Antar, Principal Architect, Saudconsult

15.45 - 15.50

Vote of Thanks & End of the Conference

View Photo Gallery

Presenting Partner

Associate Partners

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