Head of Business Development BeNeLux, Guardian Glass
Benjamin brings nearly two decades of international B2B sales and business development experience across Europe – spanning multiple industries, markets, and commercial cultures.
Now focused on the glass and façade industry as Head of Business Development at @Guardian Glass, he covers the BeNeLux market while regularly collaborating across borders with stakeholders from all Europe – wherever international projects intersect with BeNeLux.
That cross-market perspective shapes how he thinks about specification, design decisions, and the commercial conversations that sit behind them.
At this year’s ZAK, Benjamin joins colleague John Elliott to explore how digital tools – from visualisation platforms to AI-driven technical guidance – are changing the way architects and façade consultants work. And why embracing that shift isn’t optional.
