ECA Region Specification Manager, Jotun Powder Coatings
Beyza Sarıeyyupoğlu is an Industrial Engineer with over 16 years of experience in the powder coatings industry, supported by a strong background in strategic marketing and brand management. She currently serves as the ECA Regional Specification Manager at Jotun Powder Coatings, representing Jotun across architectural, appliance, automotive, and general industrial projects.
Throughout her career, she has worked closely with global OEMs, architectural firms, applicators, and solution partners by leveraging her deep understanding of regional market dynamics. Her expertise covers specification development, project management, product positioning, and sustainable applications. By combining technical knowledge with strategic insight, she manages the entire value chain — from product performance to market value proposition — in a holistic manner.
With a strong focus on innovation, high-performance solutions, and sustainability, she actively contributes to strengthening technical standards, balancing performance and aesthetics, and ensuring effective communication among all stakeholders. Through her presentations, project collaborations, and consultancy work on behalf of Jotun, she continues to support the wider adoption of powder coating technologies in architectural and industrial applications across the ECA region in a value-driven and forward-looking approach.
