Erica Masala

Project Consulting Manager - Wicona, Hydro Building Systems

Building engineer and architect, she specializes in the design of aluminum building envelopes, with a focus on post-consumer materials and low-carbon solutions. She graduated from Politecnico di Milano and began her career as a façade designer at a leading Italian façade contractor, where she worked on complex projects and developed strong expertise in the technical and execution management of façade systems.

She is currently Project Consulting Manager at Hydro, a multinational leader in aluminum solutions for the building sector, internationally known for its WICONA and Domal brands. As head of the Project Consulting team, she advises architecture and engineering firms, developers, and general contractors on the definition of standard and custom building envelopes across all project phases, adopting an integrated approach that combines technical performance, cost efficiency, and regulatory compliance.

Her expertise focuses on the building envelope as a key driver of energy performance, occupant comfort, and architectural identity. She advocates a collaborative and interdisciplinary approach, emphasizing the importance of aligning design and construction to deliver feasible, sustainable, and high-quality solutions.

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