Associate Vice President, Godrej Properties
Namrata works at the intersection of design, brand and business. She leads large cross-functional teams of design (company wide) and marketing & customer centricity professionals (for the flagship developments) on projects from conception to last mile delivery. Namrata uses a scrum based agile delivery approach that works across scales with integrated feedback loops powered by primary consumer insights. This, to her is design thinking for business – a ‘win-win’ proposition of experientially translating qualitative design into quantitative business returns.