54th Edition – Zak World of Façades Saudi Arabia

This was the 54th edition globally and 8th edition in the GCC and the 1st edition in Jeddah. It showcased the latest innovations and challenges in the construction industry pertaining to building envelopes and the latest technological solutions.

Speakers and Panelists
Lead Project Architect, Turner Arabia
Senior Associate, Zaha Hadid Architects
Fabian Hecker joined ZHA in 2002 and has since worked on projects including offices, hospitality, cultural buildings, retail interiors, mixed-use developments, and urban masterplans predominantly in Europe and the Middle East.
Managing Director, Technoform
Alex Dantziguian is the Managing Director of Technoform Middle East DMCC, based in Dubai since 2006. TECHNOFORM, is the global leader based in Germany with worldwide know-how on thermal insulation of doors, windows, & facades for over 50 years. With...
Partner, Urbanphenomena: Design+Research
Reda Sejini is co-founder and chief architect of Jeddah based architecture office and design think tank ‘urbanphenomena: design + research’. Cross-breeding the team’s research on urbanism and identity with their architectural design work, the office works beyond the traditional boundaries...
Architect & Committee Member, RIBA Gulf Jeddah Chapter
Born in Hong Kong and educated in England, Amy graduated at the world prestigious School of Architecture, The Architectural Association in London and was awarded Chartered Architect with Royal Institute of British Architects (RIBA) and Architects Registration Board (ARB) in...
President, Edge - Ahmed Zaidan Consulting Architects
Ahmed Zaidan returned from New York to Saudi Arabia in 2004 to found EdgeArch (Ahmed Zaidan Architectural Engineering Consulting), and since then has been in the position of President and Lead Designer. Over the years the firm has grown from...
Director of Urban and Master Planning, Public Investment Fund
Fawaz is the Senior Head of Master Planning at Jeddah Economic Company, with responsibility to oversee the urban planning and design activities, including, the Smart City program, and other initiatives related to Jeddah Economic City development. He has over 20...
Sales Manager - HPP, Kuraray Europe
Started in 1987 with DuPont in Finance Department than from 1989 worked for more than 29 years in the industrial markets like passive components, photopolymer for printed circuits market, PET for electrical insulation and packaging, automotive and architectural glass lamination....
Founder & Creative Director, Craft Architecture
Hazem Sabbagh is founder of CRAFT: Architecture + Urbanism with collaborative design teams in Jeddah, Amman and Vancouver.  He holds a Ph.D. in Architecture from the Georgia Institute of Technology, USA, a Master of Architecture from the University of Arizona,...
CEO, KS Engineering Bureau
Khaled sherbini served the architectural education as a lecturer and graduate assistance at Department of Architecture, King Fahd University of Petroleum and Minerals between 2003 – 2006. He taught courses in architectural design and professional practice. On the other hand,...
Practice Leader - ME, Jensen Hughes
Ms. Shamim Rashid-Sumar is the Practice Leader for the Middle East based in JENSEN HUGHES’ Dubai office. Ms. Rashid-Sumar has over 17 years of experience in building and fire code consulting, fire dynamics, timed egress modeling, and performance based design....
Senior Project Manager, Priedemann Façade Experts
Torsten is a certified Façade Engineer and carries a wealth of experience in façades for more than 25 years. He holds the position of a Senior Project Manager at Priedemann in Dubai and is mainly managing project in construction phase....
CEO, K&M Corporation
Mohamed Wagih has been a TECHNAL Advocate since a long time and now he is an independent Façade Specialist who is involved in Iconic Projects in Jeddah. He has more than 25 Years experience in Facades and has done many...
Operations Manager, United Arab Aluminium Company (CPC Group Company)
Rushdy Mahmoud is the much renowed Architect and Technical Head of United Arab Aluminium Company (Saudi BinLaden Group). He has more than 20 years experience working on some of the biggest projects in KSA including the Jeddah 1km tower, Jabal...
Director Application Technology and Project Sales International, Hydro Building Systems
Werner Jager, Dr.-Ing., has over 20 years of international experience in the creation and management of multi-location teams as well as profound competence in the engineering and design of building envelopes. Since 2017, he is the Director of Technical Marketing...
Conference Agenda
  • The challenge of transparency, insulation and glare control
  • How we activated one layer
  • Innovation realized a project reference
  • The skin of tomorrow as a multifunctional, adaptive, and dynamic building element
  • Building envelop as the 1st line of defense against environmental challenges
  • Harnessing the façade as an effective tool in place making
  • Newly adopted laminated safety glass elements incorporating structural PVB and Ionoplast interlayers yielding in outstanding glazing design features for complex façade constructions with larger spans
  • Besides decorative and UV control function, acoustic comfort is possible by choosing specific acoustic damping PVB interlayers close to noise zones in global high urban density areas
  • Selecting the right interlayer choice to reduce the risk of delamination in open edge applications
  • Comfort and security for users
  • Fire scenarios and solutions build
  • Fire-Smoke-Ventilation – What really matters!
  • Project showcasing design scales
  • Understanding ecologically responsive architecture
  • Sustainabe architecture and proactive attempt to restore environment
  • Digital Influence on façade construction: How is the horizon changing?
  • State-of-the-art trends in contemporary façade designs & aesthetics for Middle East projects
  • Culminating complexity of design with safety and sustainability features of the façade
  • Latest materials on the block being used for contemporary façade designs

Arvind Kumar

  • Exploring BIM and parametric methods applied to rationalize, develop and streamline façade idea generation and engineering
  • Case studies on the Saudi Arabian Consulate, Staff Housing and School Complex in Karachi, Abha Regional Airport and King Abdulaziz Exhibition and Media Centre in Jeddah
  • Primary causes of exterior cladding fires
  • Analysis of buildings with metal clad materials
  • Basic fire test and other methods used to evaluate combustibility of exterior cladding
  • Risk assessment based on test results
  • Importance of using thermally efficient windows and doors
  • Energy modelling case study on MOH-333 apartments in Bahrain
  • Overall net cost benefit and real time payback for end user, building owner and the country
  • Dwell into informal discussions on best practices in Façade Project Management prevalent in Jeddah and surrounding region helping its trajectory move northwards. The moderator-led open house discussion will provide the opportunity to include the views and thoughts of each of the attendees following the deliberations of the day. All questions to the panelists will be posted digitally via your smartphone with a simple interface
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