Firas Hnoosh has 20 years of professional design experience. Before joining Perkins+Will, Firas has led a design studio at the London office of the renowned architectural design firm Skidmore, Owings & Merrill (SOM). He moved to the UAE in 2013 as design director for the Abu Dhabi practice of the international architecture firm Gensler. Firas advocates and promotes a design approach to create holistic architecture by designing buildings as response to their context in its multiple facets; urban, social, cultural and environmental. His approach aims to create spaces and buildings that are inclusive, of-their-place and -time and expressive of their brief and client aspirations. Firas promotes a collaborative and inclusive process in the studio where all designers have a voice and all ideas are considered. Firas’ built works include The Lexicon Tower in Central London, Manhattan Loft Gardens in London’s Olympic Village, the Abu Dhabi Cruise Terminal in Mina Zayed Abu Dhabi, The Basaksehir Hospital Complex in Istanbul and several residential buildings and hotels in the Middle East Region both on the boards or under construction. Firas holds a masters degree from the University of Pennsylvania in Philadelphia, he is a LEED Accredited Professional and a chartered member of the Royal Institute of British Architects (RIBA).