Karim Amrouche is a dynamic Sales Director with 18 years of international experience in the construction sector, leading both sales and marketing teams for several leading global brands of building materials. He is currently Sales Director at Saint-Gobain Glass International based Paris. In this role, he is responsible for the Building Glass business in Turkey, Israel, Caucasus, and Central Asia. He is also responsible for sales of automotive glass sales at a global level.
Leveraging his various experiences in Europe and in the Middle East, Karim has developed expertise in the dynamics of complex architectural projects along with understanding the needs of their various stakeholders. In business, he values above all the mutual loyalty that can emerge from strong customer/ manufacturer relationships that are based on trust and the constructive collaboration they can lead to. This has enabled him to formulate over the years value propositions that have resulted in improving his Customer’s Experiences and growing his businesses.
Karim is a graduate of IDRAC Lyon Business School, where he earned a Master’s degree in Marketing and Sales. He also holds a B.S. in Business Administration from the University of Aachen.
