12th Dec 2018, Park Hyatt, Jeddah

About the Event


Zak World of Façades is an International conference series on the subject of façade design & engineering. The conference now takes place in Asia (Singapore, India, Sri Lanka, Indonesia, Thailand, Malaysia, Philippines and Hong Kong), Middle East (United Arab Emirates, Qatar, Saudi Arabia and Kuwait), Africa (Kenya, Morocco and South Africa), Europe (United Kingdom and France) and Australasia (Australia and New Zealand) and the United States of America.

Now in it’s 54th edition globally and 8th edition in the GCC and the 1st edition in Jeddah, the conference will discuss the latest innovations and challenges in the construction industry pertaining to the building envelope and will showcase the latest technological solutions.

Speakers and Panelists

Conference Agenda

54th Edition - Zak World of Façades Middle East, 12th Dec 2018, Park Hyatt, Jeddah

Session - 1(09.30 - 10.35)

08.00 - 08.55

Delegate Registration

Event Convenor

08.55 - 09.00

Welcome Address


09.00 - 09.25

Exhaust 2.0 - An active skin façade for the Middle East

  • The challenge of transparency, insulation and glare control
  • How we activated one layer
  • Innovation realized a project reference
Torsten Stender, Senior Project Manager, Priedemann Façade Experts

09.25 - 09.45

Out of the “Envelope” thinking

  • The skin of tomorrow as a multifunctional, adaptive, and dynamic building element
  • Building envelop as the 1st line of defense against environmental challenges
  • Harnessing the façade as an effective tool in place making
Fawaz Alharbi, Senior Head of Master Planning, Jeddah Economic Company

09.45 - 10.05

Structural and acoustic performance interlayers for façade and window safety glass

  • Newly adopted laminated safety glass elements incorporating structural PVB and Ionoplast interlayers yielding in outstanding glazing design features for complex façade constructions with larger spans
  • Besides decorative and UV control function, acoustic comfort is possible by choosing specific acoustic damping PVB interlayers close to noise zones in global high urban density areas
  • Selecting the right interlayer choice to reduce the risk of delamination in open edge applications
Sandro Casaccio, Sales and Marketing Development Manager, Kuraray

10.05 - 10.30


Session - 2(11.00 - 13.00)

10.30 - 11.00

Design driven innovation across projects in the region – Case studies on the envelope design

  • The Opus in Dubai, UAE
  • KAPSARC in Riyadh, KSA
  • National Built Heritage Centre in Diriyah, KSA
Fabian Hecker, Senior Associate, Zaha Hadid Architects

11.00 - 11.20

City of the future - impact of the building envelope

  • Comfort and security for users
  • Fire scenarios and solutions build
  • Fire-Smoke-Ventilation – What really matters!
Dr Werner Jager, Director Technology & Marketing - DACH Markets, Hydro Building Systems

11.20 - 11.40

"Envelopes as Evolving Ecologies”: Integrated environmental responses towards a holistic conceptualization of architecture

  • Project showcasing design scales
  • Understanding ecologically responsive architecture
  • Sustainabe architecture and proactive attempt to restore environment
Dr. Hazem Sabbagh, Principal Design Director, Diyar Consultants

12.10 - 12.50

PANEL DISCUSSION: Innovations in façade construction for modern architecture

  • Digital Influence on façade construction: How is the horizon changing?
  • State-of-the-art trends in contemporary façade designs & aesthetics for Middle East projects
  • Culminating complexity of design with safety and sustainability features of the façade
  • Latest materials on the block being used for contemporary façade designs


Arvind Kumar, Manager - Architectural Advisory, Technal Middle East


Dr. Khaled Sherbini, CEO, KS Engineering Bureau Mohamed Wagih, CEO, K&M Corporation Rushdy Mahmoud, Operations Manager, United Arab Aluminium Company (CPC Group Company) Sherief Elbadry, Lead Project Architect, Turner Arabia Reda Sejini, Partner, Urbanphenomena: Design+Research Amy Lam, Architect & Committee Member, RIBA Gulf Jeddah Chapter

12.30 - 13.30

Networking Lunch Break

Session - 3(13.50 - 15.40)

13.30 - 13.50

BIM and parametric methods in rationalizing and developing façade and envelope design

  • Exploring BIM and parametric methods applied to rationalize, develop and streamline façade idea generation and engineering
  • Case studies on the Saudi Arabian Consulate, Staff Housing and School Complex in Karachi, Abha Regional Airport and King Abdulaziz Exhibition and Media Centre in Jeddah
Ahmed Zaidan, President, Edge - Ahmed Zaidan Consulting Architects

13.50 - 14.10

Case Studies of Existing Building Cladding: Lessons Learned

  • Primary causes of exterior cladding fires
  • Analysis of buildings with metal clad materials
  • Basic fire test and other methods used to evaluate combustibility of exterior cladding
  • Risk assessment based on test results
Shamim Rashid-Sumar, Practice Leader - ME, Jensen Hughes

14.10 - 14.30

Economic Benefit of Using Thermally Efficient Windows in Buildings – A Case Study

  • Importance of using thermally efficient windows and doors
  • Energy modelling case study on MOH-333 apartments in Bahrain
  • Overall net cost benefit and real time payback for end user, building owner and the country
Rushdy Mahmoud, Operations Manager, United Arab Aluminium Company (CPC Group Company)

14.30 - 14.50

Thermal break systems - The solution for saving energy, the environment and money

  • Defining thermal break systems
  • Advantages
  • Evolution
Alex Dantziguian, Managing Director - MEIA, Technoform

14.50 - 15.10


  • Dwell into informal discussions on best practices in Façade Project Management prevalent in Jeddah and surrounding region helping its trajectory move northwards. The moderator-led open house discussion will provide the opportunity to include the views and thoughts of each of the attendees following the deliberations of the day. All questions to the panelists will be posted digitally via your smartphone with a simple interface

15.10 - 15.25

Vote of Thanks & End of the Conference

View Photo Gallery

Presenting Partner

Associate Partners

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